World’s First Voice Purchasing Experience
Project Overview
Led development and launch of “Ultimate History Quiz” with A+E Networks and History Channel, creating Alexa’s most successful interactive audio quiz. Pioneered voice commerce on the platform while achieving unprecedented user retention through innovative content delivery strategies.
Strategic Innovation
- First-to-Market Achievement: First Alexa skill to implement voice purchasing of content
- Retention Strategy: Invented “free daily three” concept driving 30% D7 and 15% D28 retention
- Content Scale: Served tens of millions of users with hundreds of thousands of monthly active players
- Platform Integration: Successfully integrated voice commerce and content library management
Role Details
- Product & UX Design Lead
- Voice Commerce Flow Designer
- Production & Technical Implementation Oversight
- Live Operations Management
- Content Pipeline Development
Technical Achievements
- First implementation of voice purchasing on Alexa platform
- Developed robust progress tracking and percentile ranking system
- Created seamless quiz pack library management interface
- Implemented efficient content pipeline for massive scale delivery
Project Leadership
Creative Direction & Production
- Spearheaded voice interface design and user experience
- Managed SAG production with professional voice talent
- Developed voice commerce flows and library access systems
- Created innovative “free daily three” engagement model
Technical Implementation
- Leveraged Earplay platform for robust quiz delivery
- Implemented pioneering voice commerce integration
- Developed content pipeline for rapid quiz conversion
- Created tracking systems for player progress and rankings
Content Management & Operations
- Designed scalable content pipeline converting quiz bank to voice experiences
- Managed monthly quiz pack releases over 12+ month period
- Coordinated daily content updates through Earplay platform
- Established data export system for recording sheet generation
Free Daily Three
Ultimate History Quiz
Project Impact & Metrics
User Engagement
- Achieved 25% D7 retention rate
- Maintained 10-15% D28 retention rate
- Served tens of millions of total users
- Sustained hundreds of thousands of monthly active players
Innovation Impact
- Established new benchmark for voice commerce integration
- Created industry standard for daily content engagement
- Demonstrated successful freemium model in voice
- Advanced capabilities of voice platform monetization
Technical Pipeline Innovation
- Developed automated quiz bank conversion system
- Created efficient audio recording sheet generation
- Implemented streamlined content upload process
- Established reliable live operations infrastructure
This project showcased the potential of voice commerce while setting new standards for user engagement and content delivery in voice technology. Through innovative technical implementation and strategic product design, we successfully created a sustainable, scalable model for interactive audio content monetization.