Multi-Modal Voice Experience and Television Integration
Project Overview
Led the development and launch of “Mr. Robot Daily Five/Nine,” an award-winning interactive audio experience that seamlessly integrated with USA Network’s critically acclaimed series Mr. Robot. This innovative project adopted multi-modal visual display capabilities on Alexa Show devices and created a unique transmedia storytelling experience that extended the show’s narrative into interactive voice technology.
Strategic Innovation
- Platform Innovation: One of the first implementations of multi-modal visual display on Alexa Show devices
- Transmedia Integration: Seamlessly incorporated into show’s narrative through character interactions
- Narrative Integration: Featured in-show integration through character Dom’s interaction with Alexa
- Authentic Experience: Recorded environmental audio on location in NYC for immersive storytelling
Role Details
- Project Executive Producer & Creative Director
- Partnership & Rights Management Lead
- Production & Technical Implementation Oversight
- Budget & Resource Management
- Marketing Strategy Development
Technical Achievements
- Pioneered multi-modal visual experience on Alexa Show devices
- Implemented seamless audio transitions between news program and FSociety interruption
- Created immersive environmental soundscape using on-location recording
- Developed interactive voice-guided mission structure
Opening Audio
Mr. Robot: Daily Five/Nine
Project Leadership
Creative Direction & Production
- Collaborated with show creators and network on concept and design
- Supervised Earplay’s Dave Grossman for experience design
- Directed voice actors and on-location audio recording in New York City
- Coordinated the production of creative assets
Technical Implementation
- Leveraged Earplay platform for robust interactive audio delivery
- Integrated visual elements for Alexa Show devices
- Developed branching narrative structure for player-guided missions
- Created immersive audio environment using location recordings
Business Development & Partnership Management
- Coordinated with USA Network for show integration
- Managed IP approvals process for all content
- Aligned marketing strategy with show’s promotional campaign
- Oversaw resource allocation across project phases
First Question
Mr. Robot: Daily Five/Nine
Marketing Innovation
Transmedia Integration
- Television Integration
- Featured in-show integration through character dialogue
- Created authentic connection through “Alexa, give me the daily five/nine” command
- Seamlessly extended show narrative into interactive experience
- Campaign Strategy
- Produced and released in coordination with a commercial promoting the skill
- Integrated with show’s fictional news program
- Created natural discovery through character interaction
- Developed FSociety mission structure for fan engagement
Project Impact & Recognition
Industry Recognition
- Webby Award Winner - Best Game
- Voice Summit Award Winner - Best Game
- Finalist for Shorty Award - Marketing
- Established new standards for transmedia storytelling
Innovation Impact
- Established new benchmark for multi-modal voice experiences
- Created innovative model for TV show integration
- Demonstrated successful transmedia storytelling
- Advanced capabilities of voice platform entertainment
Project Execution
- Coordinated multiple stakeholders including USA Network, Sam Esmail, and Amazon Alexa team
- Managed environmental audio recording in New York City
- Ensured narrative consistency with show universe
- Maintained creative vision while meeting technical requirements
Key Learnings & Innovation
- Validated potential for transmedia storytelling through voice technology
- Demonstrated successful TV show integration
- Established framework for multi-modal voice experiences
- Created new standards for environmental audio in voice experiences
This project showcased the potential of voice technology in transmedia storytelling while setting new standards for TV show integration. Through innovative technical implementation and creative storytelling, we successfully extended the Mr. Robot universe into an interactive voice experience that engaged fans and pushed platform capabilities forward.